Getting to Know SEO: Book Review
Google is not, nor has ever been, stupid. What made Google the search engine giant of our day is that they made it policy early on not be shanghaied by all the SEO tricksters and charlatans. They could see that the competing search engine’s results were increasingly filling with bogus websites – remember the white text on the white background that was heaping with search engine keywords? Google didn’t want any part of this, and they still don’t. So while the latest Google SEO hack or trick may work for a while, before long your site will be blacklisted and sitting out in the cold. No one wants that.
For that reason, it is more important than ever to make sure your SEO strategy uses only legitimate methods of optimization. And even if you contract out your SEO work, it still helps to know if your hired team is doing everything above board.
Andre knows his optimization and in Getting to Know SEO he provides a basic roadmap to proven means of increasing your site’s ranking. There’s no black magic here, just accredited techniques that work. These techniques will take a certain amount of time, research and effort, but the end results will likely yield a top 10 ranking in your targeted search phrase.
Getting to Know SEO doesn’t pull any punches when it comes to what works. While there are plenty of people out there trying to game the system, this book isn’t going to give you any advice that focuses only on short-term gains.
3 Comments
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June 04, 2012
Fames ac turpis egestas
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June 05, 2012
this is just one more nested comment!
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June 05, 2012
this is just one more comment!
